Tourist industry is aimed at a growing mass of more technical and specialists users, independent and not influenced, tough but impatient who demand genuine and reliable information, social recognition and feedback.
There is a significant demand of people increasingly more exigent with their leisure who enjoying planning it as an activity of interest in itself. New technologies play a core role there, being used for the planning, generation and consumption of users’ entertainment preferences.
OBEX covers the market as a whole geopositioning playground for certain profiles of segments clearly identified and individually significant, and then linked to leisure, sports and active tourism.
We focus on tribes of users who, thanks to our technology, intensify and professionalize their passion for a preferential leisure or sport.